Just for a second, i was stumped. As I see a blank space, i want to write, bu then thinking about the advertising world, all I feel is clutter. But what is interesting is how, the world is changing and India is experiencing a fresh batch of creatives that make you feel alright. Every time a Virgin Mobile, jara hatke ad strikes the television, the feel is more like , ok so this is how the new generation is thinking, all are brats and continue to be so. Moreover, what is interesting is how the public seems to appreciate what looks good, and rejoice at the 30 second commercial. Vodafone on the other hand, is more like a clutter based advertisement, with over 10 different Vodafone alert ads coming up, they persist in showing one ad throughout the day on the same channel, what really dos hurt is, despite them having a series of ads, the planner chose to show just one, 40 times a day, as a planner with a reputed ad agency tried to enjoy a particular movie.Interestingly, this bombarding of the ad continuously done, is more like done for brand recall, but the fact is the consumer is feeling repelled. So more the bombardment, the more torture for the consumer. This means, the company is determined to be ruthless to drive the message home.The ad world is officially a devil , not even in disguise!
Will be starting a new life on Monday, with a lot of apprehension, i am so afraid, a friend quipped, " you should have stuck with your agency for a bit longer, or you wouldn't be feeling this insecure". maybe she was right, but just maybe, being a writer is making me feel more insecure...a lot of questions are running in my head, but it seems like they all shall be answered in due time. The axe is going to come down on me, just as heavily.
Till then I continue to wait at the end of the rainbow, and wave a goodbye to fun times.
