Monday, January 12, 2009

A tale of an advertising late night hour

Sometimes, it's better to stick to routine.

If you ever try a new dish, always see to it that it comes recommended, and do not, i say, DO NOT, ever try the one that sounds good. And if you do not heed this advice, then you're bound to be fooled by the most intricate of all deception, that of language and words. Kahaan se kaahaan tum aa gaye! :p

Anyway, language is what brings us closer, and gives us the perfect illusion, of how things could be. A concrete vision of a virtual life. It's interesting of how we fall for certain traps and really really are able to disillusion ourselves and then call it an unforgettable experience. Right now, sitting in the office, at 11:22 pm at night, and wondering about how words affect each other, is the sole copyright of a writer. Ideator. Advertising is definitely a synonym for late hours. And it takes one bloody medium-cooked kheema to ruin a perfectly good smile. That's where my first advice finds its first testimony.

Right now at this moment, the only thing we know is that it's really late and im super sleepy, after working for 3 consecutive days counting a saturday and a sunday, I have come to admire people. It doesn't stop there. They have come to respect me. Do you know how challenging a job, being in advertising really is? It is. Every freaking moment you are held accountablefor every copy error, every great brand campaign, every freakin ide athat gets published, every copy error, ok i said that, you get the picture?. And it is your last creative job, that tends to give you credibility for your precise humbled existence. It has been a worthy day. Really, and guess what? It's still going on! But, this is the real life. The drama, the action, the crazy life, and dealing with frustration.

The curious case of benjamin button, milk, vicky, christina, barcelona, arctic monkeys, young folks, freaky boys, affinity, afection, distant camraderie, lost love, disappearing act. Look what's happening to life! I made friends with a stranger in just 500 words. Life is calling, where are you?